GT’s Living Foods is a pioneer in the kombucha category, known for crafting raw, organic probiotic drinks that support gut health and holistic wellness.
For Summer 2024, GT’s Living Foods launched Feel the Synergy, a music-driven campaign celebrating self-expression and flavor through sound. We partnered with five emerging artists, each creating an original music video inspired by one of our kombucha flavors. The campaign lived across social, email, and a high-energy summer influencer event.
My Role:
I art directed a series of five, social friendly, 3D-animated kombucha bottle videos, each aligned with an artist and released weekly alongside their music drop. I also designed static and animated in-feed posts, curated Spotify playlists, on-set BTS photography, email blasts, merch, and paid ads
I art directed a series of five, social friendly, 3D-animated kombucha bottle videos, each aligned with an artist and released weekly alongside their music drop. I also designed static and animated in-feed posts, curated Spotify playlists, on-set BTS photography, email blasts, merch, and paid ads
3D Video Renders
Spotify Playlists and Email Blasts
Social Content
Merch Design
