This campaign was a build-off of the previous Love Island × Agua de Kefir collaboration, spotlighting the show’s hottest couple, Nic Vans and Olandria Carthen. The work tapped directly into their existing community, leaning into a partnership that felt natural, authentic, and unforced rather than overtly branded. The campaign included one hero ad spot supported by a full suite of social content, photography, email marketing, and web advertising, reinforcing Agua de Kefir as a sexy, thirst-quenching beverage seamlessly integrated into pop culture.
My role: I served as the overall designer and art director, overseeing creative execution across all assets, guiding visual direction on set, and ensuring every deliverable stayed aligned with brand standards, tone, and campaign intent.
Website and Email
Social Video
Photography (shot by Davis Bates)
Polaroids - Shot by Me (and caused quite a stir with the Nicolandria hive)
Roles: Art Director & Lead Designer: Noah Cimatu / Creative Director: Sam Ayers / Social Media Manager: Marissa Bullock / Producer: Jaclyn Leher / Production Partner: Round 2 Agency / Director: Stew Clements / Photographer: Davis Bates
