For That’s it.’s 2023 Back-to-School campaign, the brand focused on encouraging healthier habits by putting real fruit front and center. The campaign brought that message to life across digital platforms with vibrant visuals, simple messaging, and playful, parent-friendly content.
My role: Led content strategy and design execution across email, paid media, social, and digital ads — bringing cohesion to a multi-channel campaign while maintaining brand clarity and visual appeal.
Paid Media
Email Campaigns
Social Video
Role: Lead Content Concepts and Designer / Director/DP/Editor: Mathew Rickett / Senior Designer: Zac Paul / Social Media Manager/Talent: Katy Dunn / Copywriter: Marissa Bullock / CMO/Concept: Elizabeth P
